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Animation parks to create
2 lakh jobs in 3 yrs: Assocham
Press Trust of India
Thursday, November 13, 2008 (New
Setting up of animation parks with studios for
animation movie making can generate employment opportunities for two
lakh skilled workers in the next three years, industry body Assocham
"The parks could alone generate employment opportunities for skilled
animators to the extent of a minimum of two lakh in next three
years," a study paper by Assocham said.
Currently, the Indian animation
industry employs anything
between 9,000 and 15,000
needs another 30,000
India would need skilled professionals like creative animator,
conceptualiser, visualiser, 3D modeller, character designer, digital
effects artist etc,
who can handle multimedia software
3D Studio Max, Maya and Tictactoon,
These parks would also help Indian animation industry market size to
reach over one billion dollar by 2010, with a CAGR of 30 per cent.
In 2007, the animation industry market size was estimated at $450
million, Assocham said. Assocham President Sajjan Jindal saiddearth
of quality institutions in India, which can provide technical
training in quality animation, has caused a severe shortage of
animators, visualisers, conceptualisers and 3D modellers, in the
absence of whom animated movie makers are forced to look overseas
for skilled workmen and have to spend a lot of money on them.
Despite the lowest cost of animation film
production in India compared to countries like the US, Canada,
Korea, Taiwan and the Philippines, Indian companies get lesser work,
Jindal said. Production cost of a half-an-hour animated movie is
around $60-70,000, while in the US, it is around $250,000-300,000.
Assocham has further pointed out that the
Indian government can also help the animation industry by providing
them with funding, guidance on manpower development and recognising
the animation courses. By recognising these courses, the government
would help students and youths conveniently get the bank loans which
is missing at present.
It further said the corporates that intended
to set up the suggested parks, should be given a minimum of 10
years' tax holiday as well as land allocations at concessional
India’s largest cinema
chain has rebranded itself as Big Cinemas.
Adlabs Films, a Reliance Anil Dhirubhai Ambani Group company, has ‘big’
ambitions — literally. Undeterred by the slowing economy, India’s largest
cinema chain has rebranded itself as Big Cinemas with the tagline Ab Bada
Mazza Ayega. The roll-out, estimated to cost Rs 6-7 crore, took place on
October 28 across its 73 properties throughout the country, totaling 186
screens and 71,000 seats.
Big Cinemas has over 400 screens worldwide — little over 200 in the US, 51
in Malayasia, and six (greenfield) in Mauritius. The new brand has been
designed by international creative agency Bonsey Design based in Singapore.
Big has values of being multifaceted, world-class, vibrant and engaging,
reasons Tushar Dhingra, its chief operating officer. Its personality is
fun-loving, infectious, refreshing and trendy. It is also in sync with the
group’s philosophy of ‘Think Bigger, Think Better,’ he adds. The company
expects over three million people to visit its theatres next year.
Big Cinemas has also signed up eight megaplexes in cities like Ludhiana,
Chandigarh, Lucknow, Mumbai, Hyderabad, Delhi, Bangalore and Chennai. A
megaplex is a huge entertainment destination comprising 18-20 theatre
screens as opposed to a multiplex, which houses 5-6 screens. The company has
leased out land in this regard. “In some cases it will be a revenue-sharing
agreement. In other cases it will involve pure rentals,” says Dhingra.