Studio Design n Setup
Studio Design n Setup
Jobs Careers from 3D Animation games
Indian animation and gaming training institutes are gearing to scale up
their businesses and open up new avenues for professionals who are
passionate about animation and gaming technologies.
- India Eco Summit: 'IT will post double-digit growth next yr'
- 'Animation, gaming to evolve into full-blown career'
- CG Mantra to add four more studios
Hyderabad-based C G Mantra Digital Media, which recently incorporated a VFX
(special effects) suite at its Delhi facility with an investment of Rs 5
crore, is planning to set up three more of such campuses next year in other
metros. Similarly, DQ Entertainment, which already is a knowledge-sharing
partner with the West Bengal, Madhya Pradesh and Rajasthan governments, is
holding talks with other state governments, while Arena Animation, which has
so far trained 250,000 students from across 165 centres in India and 35
centres abroad, is planning to set up 30 more centres in the next 12-18
“The VFX industry is expected to grow from the current $67 million to $173
million in three years. With rapid increase in animation and VFX component
in live action movies, the actual growth may easily go far beyond these
numbers. At C G Mantra, our objective is to create top-class studio
facilities for education that caters to about 200 students in each campus,”
says ABRP Reddy, founder and chief executive of CG Mantra, and advisor to
Nasscom’s animation and gaming forum (NAGFO).
“We plan to expand to Tier-II and Tier-III cities in India and also
internationally. We would like to focus on Latin America and African markets
as well as countries like Malaysia and Philippines,” concurs Anuj Kacker,
global head of Arena Animation, the animation and multimedia training
business of Aptech Limited.
Reddy, however, feels a significant growth from the Indian animation
industry may come from domestic television and film industry, which is of Rs
40,000 crore already. “From Nasscom’s side, we are working with the Union
information and broadcasting ministry to impress upon them to give
guidelines to electronic media to encourage domestic content. We will also
take up with the finance ministry the idea to create policies to encourage
domestic market consumption and give a level-playing field with export
markets,” he says.
Nasscom has set-up a core committee “Board for Animation and Gaming
Standards” with experts drawn from the practicing industry to define minimum
standards in the training industry, which include hierarchy of
certifications, entry and exit tests for aspiring youth. “To sum up, we are
looking at a system of accreditation for animation education,” Reddy adds.
For one, international game publishers are looking at India for game
development outsourcing, game production, game art and design. Two, games
development and creating animated characters as a career option are not only
fun-filled and creative tasks but also provide attractive global employment
prospects. And finally, as a full-time career option, the average salary is
estimated to be anywhere between Rs 1.2 lakh and Rs 7 lakh a year (depending
on the different profiles an individual chooses).
“Animation and gaming offers a different avenue for students to choose
instead of the straight-jacketed course offered. The Indian animation
industry has steadily evolved and the industry is increasingly allocating
budgets for the development of production content. Besides, established film
production houses are foraying into the animation entertainment industry.
Now, with international developers setting up local development centres, the
scope of opportunities is simply vast,” says Tapaas Chakravarti, chairman
and chief executive of DQ Entertainment, which runs the DQ School of Visual
Arts in Hyderabad and Kolkata training 270 students.
A recent Nasscom report reveals that despite the impressive growth
forecasts, the Indian animation and gaming industry will account for less
than two per cent of the worldwide market in 2010. Nasscom predicts
animation and gaming jobs to double to 10,700 in India by 2012. India,
according to analysts, has the potential to grow its animation industry to
around $1 billion by 2010, but will remain restricted to around $870 million
due to a looming demand-supply gap in the area of employable human
A similar situation exists in the gaming segment as well, which has the
potential to achieve revenues of $732 million by 2010, but is expected to
touch only $424 million by that period, owing to the paucity of skilled
“Obviously, a much larger opportunity exists beyond what is currently being
envisaged and the potential remains high. India can participate in a more
significant way in the global animation market provided the country has
built up requisite manpower, with the relevant expertise to fuel its
growth,” says Kacker.
Cost advantage is the most important and attractive value proposition for
India as an animation and gaming content development destination, feels
Kacker. “A US-based animator can cost about $125 an hour, while it is $25 in
India. For instance, Kerala-based Toonz Animation offers animation at 25 per
cent to 40 per cent lower rates than other Asian studios and much lower than
those of American studios,” he adds. The total cost for making a full-length
animated film in the US is estimated to be $100-275 million. In India, it
can be made for $15 million to $25 million.
All these factors point to the fact that the animation-outsourced industry
is set to grow. Apart from natural cost advantage enjoyed by India, notes
Kacker, international companies look at India and Indian talent because it
is one of the few countries which offer cultural and language synergies as
well as a large enough pool from which to select talent in large numbers.
Animation parks to create
2 lakh jobs in 3 yrs: Assocham
Press Trust of India
Thursday, November 13, 2008 (New
Setting up of animation parks with studios for
animation movie making can generate employment opportunities for two
lakh skilled workers in the next three years, industry body Assocham
"The parks could alone generate employment opportunities for skilled
animators to the extent of a minimum of two lakh in next three
years," a study paper by Assocham said.
Currently, the Indian animation
industry employs anything
between 9,000 and 15,000
needs another 30,000
India would need skilled professionals like creative animator,
conceptualiser, visualiser, 3D modeller, character designer, digital
effects artist etc,
who can handle multimedia software
3D Studio Max, Maya and Tictactoon,
These parks would also help Indian animation industry market size to
reach over one billion dollar by 2010, with a CAGR of 30 per cent.
In 2007, the animation industry market size was estimated at $450
million, Assocham said. Assocham President Sajjan Jindal saiddearth
of quality institutions in India, which can provide technical
training in quality animation, has caused a severe shortage of
animators, visualisers, conceptualisers and 3D modellers, in the
absence of whom animated movie makers are forced to look overseas
for skilled workmen and have to spend a lot of money on them.
Despite the lowest cost of animation film
production in India compared to countries like the US, Canada,
Korea, Taiwan and the Philippines, Indian companies get lesser work,
Jindal said. Production cost of a half-an-hour animated movie is
around $60-70,000, while in the US, it is around $250,000-300,000.
Assocham has further pointed out that the
Indian government can also help the animation industry by providing
them with funding, guidance on manpower development and recognising
the animation courses. By recognising these courses, the government
would help students and youths conveniently get the bank loans which
is missing at present.
It further said the corporates that intended
to set up the suggested parks, should be given a minimum of 10
years' tax holiday as well as land allocations at concessional
Gaming Industry in India to Reach USD 1060 Million
NWC News Network, Nov. 7 2008, 1230 hrs
NASSCOM kicked off its annual event in Hyderabad that was structured to
chart out the vision, set aspirations and identify strategic imperatives to
address global opportunities for the gaming and animation industry in India.
It’s Animation and Gaming report for 2008 came out with a lot of hope for
Indian gaming industry. The report says that by the end of 2008, the gaming
industry in India which is expected to value at USD 212 million, will reach
USD1060 million by 2012 at a CAGR of 50%.
The report highlights that the domestic market for animation has grown
significantly over the past two years. There are a total of 85 domestic
animation movies that have been announced over the last year and 28 are in
different stages of production. 15 animation movies are expected to be
released over the next two years. Animation companies have also started
focusing on building original IP, which they can leverage in terms of
merchandising and TV broadcast revenues. The custom content development is
the largest segment as of today, with an estimated industry size of USD
187.5 million, followed by animation entertainment at USD 120 million.
Animation companies will produce 3D animation and provide services across
the value chain. Due to cost advantage, adequate skill sets and domestic
market growth, international studios will set up captive centers in the
anti-piracy measures and a reduction in the affordability gap, the sale of
legitimate PC games is expected to rise significantly.
India’s largest cinema
chain has rebranded itself as Big Cinemas.
Adlabs Films, a Reliance Anil Dhirubhai Ambani Group company, has ‘big’
ambitions — literally. Undeterred by the slowing economy, India’s largest
cinema chain has rebranded itself as Big Cinemas with the tagline Ab Bada
Mazza Ayega. The roll-out, estimated to cost Rs 6-7 crore, took place on
October 28 across its 73 properties throughout the country, totaling 186
screens and 71,000 seats.
Big Cinemas has over 400 screens worldwide — little over 200 in the US, 51
in Malayasia, and six (greenfield) in Mauritius. The new brand has been
designed by international creative agency Bonsey Design based in Singapore.
Big has values of being multifaceted, world-class, vibrant and engaging,
reasons Tushar Dhingra, its chief operating officer. Its personality is
fun-loving, infectious, refreshing and trendy. It is also in sync with the
group’s philosophy of ‘Think Bigger, Think Better,’ he adds. The company
expects over three million people to visit its theatres next year.
Big Cinemas has also signed up eight megaplexes in cities like Ludhiana,
Chandigarh, Lucknow, Mumbai, Hyderabad, Delhi, Bangalore and Chennai. A
megaplex is a huge entertainment destination comprising 18-20 theatre
screens as opposed to a multiplex, which houses 5-6 screens. The company has
leased out land in this regard. “In some cases it will be a revenue-sharing
agreement. In other cases it will involve pure rentals,” says Dhingra.
VCL to up headcount by hiring
1,500 special effects artists
31 Oct 2008, 1957 hrs IST, PTI
Print EMail Discuss Share Save Comment Text:
Visual Computing Labs (VCL), a division of Tata Elxsi, plans to increase its
headcount from the present 300 to 1,500 animators and
special effects artists over the next three-year period, a top company
"We have completed India's first fully 3D-animated mainstream film 'Roadside
Romeo' and now we working on three more animation films, TV shows for
Germany and bidding for large Hollywood projects," Tata Elxsi's CEO and
Managing Director, Madhukar Dev, told reporters here today.
The company saw a high growth for animation films in India and VCL plans to
add 1,500 animators and special effects artists in the next three years, Dev
VCL is a creative facility, offering animation, digital visual effects and
game asset building for the global entertainment and broadcast industry.
With its global delivery center in Mumbai, VCL, with a unique mix of
engineering and creative skills, provides solutions from scripting, pre-post
production, character modelling and animation, VFX and development services,
VCL has provided special effects to Hollywood blockbusters like 'Ironman', 'Ghostrider',
'Spiderman 3' and 'One Night with the King'.
It has also created special effects for a number of Bollywood movies like 'Drona',
'Kidnap', 'Bachna Ae Haseeno', 'Jodhaa Akbar', 'Taare Zameen Par', 'Rang De
Basanti' and 'Dhoom 2'
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